WEN are delighted to invite you to a masterclass with Imogen Short.
Imogen Short is the Managing Director of Write the Talk in Asia, a creative agency that helps organisations and leaders tell their story to the world. Prior to this, Imogen spent 12+ years in strategic communication roles across the world, working closely with CEOs and leadership teams to shape strategy, increase engagement and drive growth.
In 2020, Imogen co-founded an award-winning production company in Australia to champion fierce female narratives and combat the gender disparity in media. She is also the Founder and Chair of Kaleidoscope, a women’s networking initiative that brings people together to share different perspectives on things that matter.
Imogen is a competitive trail runner and an avid explorer. She lives by the beach in Hong Kong with her partner and two dogs, Zeus and Achilles.
Building a Powerful Founder Story
Behind every great company is a founder with a story that inspired them to take the leap and create something meaningful. But how often do we get to hear those stories told in a way that truly connects?
In this masterclass, you’ll have the opportunity to uncover and refine your own founder story—a narrative that captures your unique journey and resonates with the people who matter: your customers, your team, and your community.
You’ll learn:
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The power of storytelling: Discover why your story is your greatest asset, engaging and inspiring others in ways that facts and figures simply can’t.
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The structure of a founder story: Explore the key elements of a compelling founder story, exploring your motivations, defining moments, and the challenges that shaped your journey.
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Interactive exercise: Dive into a hands-on activity that guides you in uncovering and articulating the key moments and motivations of your founder journey, turning your experiences into a compelling narrative that resonates with your audience and aligns with your company’s mission.
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Aligning your story with your brand story: Learn to connect your personal journey with your company’s story, creating an overarching narrative that reflects your values and drives your business forward.
By the end of this masterclass, you'll walk away with a founder story that isn’t just a timeline of events but a reflection of who you are, why you do what you do, and how your journey fuels your company’s vision.
6:30 - 7: Registration
7:00: Welcome by Sharon McEneff ( Chairwoman of WEN)
7:05: Sharon to introduce Imogen Short
7:15: Imogens Presentation
8:00: Q&A
8:15: Networking
8:45: Closing
Early bird registrations open till 18th October 2024
Event Details:
Date: Thursday 24th of October, 2024
Time: 6:30pm - 8:30pm
Venue: OLN Office; Suite 503, St. George's Building, 2 Ice House St, Central
Premium Member Price (Early Bird special): HKD 250
Non Member Price (Early Bird special): HKD 350
Premium Member Price (Regular): HKD 300
Non Member Price (Regular): HKD 400
WEN thanks our Venue Sponsor
