Google Analytics 4 is a new, more intelligent property designed to provide improved tracking, reporting, and insights than a Universal Analytics (UA) property. As of July 1, 2023, Universal Analytics will no longer collect or process data making the tool obsolete and hence Google strongly encourages to move to Google Analytics 4 as soon as possible.
GA4 brings new and advanced features to better support businesses – capturing helpful insights to improve marketing and business decisions.
In this session, we will learn about GA4 new interface and navigation and the ai- powered insights and predictions and how it will help businesses understand the customer journey.
Join Ann Costales as she dives into the following:
* What is Google Analytics 4?
* What is new in GA4?
* Advantages of moving to GA4.
Presenter Details:
Ann Costales, Founder of Rapple Media
Ann Costales is the founder of Rapple Media, a Hong Kong based E-commerce development company. Her ability to build conversion-optimized e-commerce websites and impactful digital marketing campaigns - has been instrumental for her clients.
Some of her work has been recognised and featured in various local and international publications.
With a Business degree and IT (undergrad), Ann possesses a unique blend of analytical skill and technical proficiency. She loves numbers and data, leveraging her skills to uncover valuable insights and maximize her clients' digital performance.
Ann's professional qualifications include a Meta Marketing Professional and Google Analytics certification, both testaments to her expertise in utilizing data-driven insights.
Event Details:
Date: Friday, 23 June 2023
Time: 1:00pm - 2:00pm
Venue: Zoom
Premium Member Price: HKD 200
Member Price: HKD 300
**This event is open to anyone to attend.
